There are quite literally millions of sites online for users to explore. You might think that you are not competing directly with all of them, and you would be right. However, every site that is set up for financial gain online will be pushing for the time of users, some of whom could be part of your target audience. It’s quite possible that your site isn’t getting the clicks that you think it deserves, or worse still, your bounce rate could be high.
Bounce rate measures the level of users who are clicking on your site and then immediately clicking off with no level of interaction. This can be common for blogs where users will typically read one article before leaving. But, for any other site such as a shopping platform, this should certainly be taken as a red light. So, why are users passing your site by? Let’s look at some of the common problems that could be playing a part here.
Slow Loads
In this day and age, it is simply not acceptable for any website page to take longer than a couple of seconds to load. Yes, we said seconds, not minutes and this is true whether the site is being accessed on a portable device, or a desktop computer. If the page doesn’t load, the user will typically click off before they have a chance to see any of your products. Slow loads can be an issue for a variety of reasons, but you should start by looking at the level of data on each page.
While videos and images are useful, you should always work to keep the data sizes as low as possible, without impacting on quality.
Poor Web Design
Another reason your website might be being passed over, is due to the fact that it looks like it has been born from cookie cutter software. This simply means that you have probably used a template, rather than bothered to invest in a custom website design. Custom designs are useful because they can make sure that your web page is exactly what you need it to be to boost your business brand or profile.
It may also have the style points you want to impress customers or clients, and it can have the best possible structure. Structure will always be relevant to users, as a great website build means that they will be able to find what they are looking for easily, in minutes.
Low Quality Content
Finally, you do need to think about the level of quality you are providing with your content. It is true that content is still king online, and you must make the effort to provide content that is useful, informative, or interesting to all your users. The best way to do this is with some keyword research to discover what your target audience is searching for when they discover your site in the SERPs.
Hopefully, you now understand some of the reasons that your business might be being passed over. Fix any of these issues that you have, and your website will be popular in no time.