Everybody knows that a good website is important for all businesses these days but it’s not the magic bullet that people sometimes think it is. If you think that you can just pay a web designer to build a great website and then sit back and watch the sales start rolling in, you’re in for a big shock. Setting up the website is the first step, then you need to get people visiting it and, most importantly, you need those visits to convert into sales. This last part is the bit that people struggle with most. Even if you invest a lot of time and money into your site, you might not make any sales. If you’re struggling to get your website to convert, you might be making some of these mistakes.
Not Enough Traffic
This is the most common reason that your site isn’t converting, you simply don’t have enough visitors. Even if you think that you’re getting a good number of visitors, it might still not be enough. There are a couple of different ways that you can remedy this. First off, you need to make sure that your social media presence is in good shape and you’re encouraging your followers to visit your site. But that takes a lot of time and you might need a bit of a boost right now to keep your head above water. In that case, you should invest a bit of money in a traffic bot. These great services can help you target potential customers from different areas and direct them to specific areas of the site. This will help you to get more traffic but, more importantly, traffic that is more likely to convert.
High Bounce Rate
Getting people to the site is step 1, the next step is getting them to stay for long enough to actually buy something. That’s easier said than done and high bounce rates are a big problem for a lot of businesses. There are a few different reasons why visitors might be leaving your site straight away rather than browsing your products. It might be that the site is poorly designed and people just can’t find what they’re looking for or maybe the site hosting is poor and the website isn’t loading properly. It’s worth having another look at the design to make sure that the site is working well.
Bad Checkout Services
When people are buying products on your site, they’re trusting you with their credit card details which means you need to establish trust. It’s likely that you’ll be using a third party payment system and if it’s not one that is recognisable, they might think twice about buying from you. That’s why it’s best to use a popular one like Shopify or Paypal. It’s also important that you make the process as simple as possible. Cart abandonment rates are very high so don’t think you’re guaranteed a sale even when they get as far as the payment stage, if you’re making them jump through hoops, they’re going to leave without making a purchase.
If you can fix these 3 issues, your website should convert and you’ll see a bigger return from your investment in it.