You’ve spent a lot of money building a website for your business. You have tried your hardest to get the branding just right, you’ve filled it with lots of content, and you’ve added a shop to it where customers can place orders. You’ve even hired the services of an SEO expert to help drive traffic to your website. Although you’re getting a lot of visitors, which is great, what’s not so great is the fact that everyone seems to be jumping ship almost as soon as they land on your website. The question is, what’s going on – why are people leaving so soon?
The good news is that the chances are you are simply making some little errors that are impacting why your site isn’t popular with visitors. With a few small changes, you should be able to make your website a little more successful regarding how long visitors stay on your site before jumping ship. To fix the issue, you need to deal with the problems, so below are some suggestions of what could be putting visitors off your website.
The design doesn’t wow them
When it comes to web design, a lot of website users are clued up about what a good website looks like. This means that one of the reasons people aren’t staying on your website could be because the design doesn’t wow them. It might seem to the untrained eye that your website is impressive, but if visitors are leaving quickly after arriving, that’s a sign that it’s not as captivating as you would like to think. The best thing to do is ask someone who is objective to give you feedback on your site design, and then you can use that feedback to make improvements.
Your web hosting isn’t as reliable as you thought
Perhaps the reason that visitors aren’t sticking around on your website is because you chose the wrong hosting for your site? Believe it or not, not all web hosting is born equal; you have to be choosy about the hosting that you opt to use. Bad hosting causes your website to load and run slowly; this ultimately puts visitors off – nowadays, no one has time for a website that takes five minutes to load and freezes every 30 seconds. When it comes to choosing website hosting, the best option is a private server; the second best option is a VPS – a shared virtual server that is split between users so that one site doesn’t affect the others. For the cheapest VPS hosting, have a browse online and see what’s on offer. If you can’t afford a private server, then VPS hosting is the best option.
Better content is needed
Could your content be to blame for your website visitors jumping ship so soon after landing on your site? The internet is full of websites packed with content, so if your blog posts are the same as your competitors’ posts, then there’s no reason for people to stick around, is there? If you want your site to be successful, you need to ensure that you are sharing high-quality content that’s well written and unique. Outsource the task of content creation to a copywriter and get your content professionally created – bare in mind, the more expensive the price per word, the better the writer.
It’s all well and good having a business website in place, but if your visitors are leaving as soon as they arrive, then it’s not an effective marketing tool. So it’s crucial to find ways to increase how long people are staying on your site, else your chances of success are low.