If you are thinking of starting a hotel business, then there is plenty to consider. This is one of the most potentially exciting areas of business you can get into, so there is lots to look forward to. However, it is also incredibly challenging. In hospitality, you are likely to have some of the most difficult customers that there are anywhere in the world. That doesn’t mean that they are all that way, but it does mean that you will need to cater to many different kinds of people. This is the central theme throughout hospitality which you need to remember: people. As long as you are keeping people at the heart of what you do, you can’t go far wrong. But that is not all that there is to hospitality. Let’s take a look now at the four main keys to running a stellar hotel.
Service
As we have seen, the most important thing in hospitality is the people. Nowhere is this practiced more clearly than in the actual service that you provide to your customers. Your guests are going to expect a certain level of comfort and service, and you need to ensure you provide it. Hotel guests can sometimes be famously picky, so the key here is to focus on details as much as possible. You should also put a lot of effort into ensuring that you only hire the best staff. Your employees are the lifeblood of the business, and they need to be people that you can really trust. Your employees are on the frontline, as it were, so the way they behave is hugely important.
Marketing
If you want as many guests as possible to come, then you need to know how to sell your business to people. Marketing is a vital part of any business in the world. For a hotel, however, it is particularly challenging. First of all, you should start locally, as it is in your local area that people will actually be visiting. Advertising locally is a simple matter of spreading the word via word of mouth. You might also want to consider newspaper advertising. Whatever you do, make sure that you put yourself on the map. Hotel marketing can be tricky to get right, so for your digital campaign, it might help to get some professional assistance.
Premises
This is one kind of business where the actual building itself is hugely important. Of course, that should not come as too much of a surprise. After all, people choose hotels largely based on what the building itself looks and feels like. The first step here is ensuring that you get hold of a decent building. That in itself is quite a challenge, and you are probably limited by your resources. However, it goes beyond just that. You also need to make sure that you look after the building as well as possible. Cleanliness is an absolute must, but there is still more to it than that. Work hard to ensure that the hotel is always looking, feeling and smelling its best. You should always be thinking about first impressions.
This article was provided by ellie jo