The more people that are your visiting your site, the better the chance you have of making a sale, that’s just how it is. Of course, getting visitors alone won’t push your business in the right direction — you need to ensure that they’re the right kind of customers. That is, that they already have something of an interest in your business. Still, though, the idea holds true. So if you’re not getting the kinds of numbers you’d like to hit for your website, what can you do? We take a look at five ways to drive more visitors to your company website below.
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Social Media
You should, hopefully, already know the power of social media. This is where all the people are hanging out, so you need to be there. Of course, it’s not enough just to have Facebook, Twitter, and Instagram pages for your company; you need to actively be engaging with those sites, and your followers. Don’t fall into the trap of making social media your priority, however — they should function as a way to drive people to your website, not the end game.
Work With Experts
You’re not in the business of marketing. Well, you are, but it’s not your core business model. Alas, it’s a complicated thing, staying up to date with all the best practices that are required to ensure you’re ranking well on Google and other search engines. You could easily spend many hours trying to get the job done, only to realize that you haven’t succeeded because you didn’t fully understand what was involved. As such, it’s a good idea to work with digital marketing experts. They’ll have the know-how that’ll help you climb the rankings, and get your website in front of the eyes of more internet users.
Sharing is Caring
One of the best marketing methods is word of mouth. What you say about your company is important, but people do inherently trust the word of their friends, family, influencers, and so on. As such, look at incorporating buttons that’ll make sharing pages with friends and family. A person may visit your website, see something cool, and then use the email button to send that page to someone they know. Your visitor will have identified an interested party and made sure your website makes it to them. Nice.
Write For Other Sites
Your little section of the internet is only small. You’re competing with an ocean of other websites, too. So why not look at grabbing some of the visitors to other websites for yourself? An excellent way to do this is to engage in a spot of guest blogging, in which you write an article for another website. It’ll be seen by a whole new audience.
Email Marketing
People are forgetful. They’ll visit a site once, and then just forget about it. If you have their email address, you can send a nudging reminder that you still exist every so often. The more a person visits your site, the greater the chance that they’ll make a purchase.