Be honest with yourself – how well do you tend your website? There are several common traps that many, non-web based businesses fall into. Whether it’s lack of knowledge or just sheer disregard is unimportant – the results will be the same. Poor website performance and a waste of your business’s resources. Let’s take a look at the seven deadly sins of website management.
You never update
The Internet is constantly evolving, and trends come and go just as fast as they do in the fashion industry. It means that if you aren’t updating your website with any regularity, you run the risk of appearing outdated. Always be on the lookout for insights into the latest developments online. And ensure you are putting that knowledge to good use.
You don’t invest in SEO
SEO is also ever-evolving. What worked a couple of years ago may not work now. If you notice your business slipping down the rankings, it’s because you stopped bothering with SEO. But, your competitors didn’t. While search isn’t the be all and end all of running an online business, it is critical to get people visiting your site. Without a high ranking, no one will find your business online.
You focus on SEO only
However, you should never just think ‘SEO.’ Many companies do and find themselves paying a fortune for high rankings but still failing to make sales. The answer? It’s because their sites aren’t converting. Hire a copywriter or UX expert to help you give your site a once over. They will be able to tell you where your site is losing customers.
You don’t audit anything
One of the best website tips we can give you is to audit your site on a regular basis. Put aside some time each month to look at your performance. Where are people dropping out? How much time are they spending reading your posts? Are your landing pages converting well enough to justify their existence? Are there broken links on your site? You need to keep a close eye on all these things if you want your website to succeed – and keep thriving.
Your copy is boring
The words you use on your website makes sales. A photo of your products might look appealing, but you need the right copy to convince people to buy anything. It’s an area that so many companies fail to deliver – and it can make the difference between success and failure. So, freshen up your copy regularly, hire a copywriter if you need it, and keep things compelling.
You don’t make it easy for your customers
It should be easy for your clients to find what they are looking for and take they action they want. Make sure that the customer journey is as slick as possible, and you will soon see a leap in your sales.
You aren’t using black text on white backgrounds
Using fancy colours on your website? Stop it now. Almost 9 out of every 10 people will find it grates and is a total turn-off. Keep things simple and only ever use black text on a white background.
That’s all for now, folks! Let us know your thoughts in the comments section below.
This article was provided by ellie jo