If you’re shifting your focus to a local demographic, it’s an easy mistake to attempt to target them with all of the marketing techniques used for more general campaigns. If you want to be precise in your marketing, then you must use methods that are built with precision in mind. Here are a few local marketing methods you should consider allocating more of your budget to.
Making Google your friend
When people talk about local marketing nowadays, their thoughts tend to go first and foremost towards how to digitally target those close to them. To that end, local search engine optimization might be one of the easiest ways to ensure that you’re business gains local visibility. Search engines like Google will try to target customers with businesses that are closer to them, first and foremost, and setting up your local SEO measures, like a Google business profile, can work in your favor.
More precise ad targeting
Online advertising can be adjusted and aimed at your local customers, as well. Sites like https://www.wordstream.com/blog/ws/2018/06/11/google-local-service-ads can show you how to target local audiences with ads through the Google ad network, for instance. You can even adjust levels of how much of your budget you want to go towards local advertisements and how much you would like to allocate to advertising more broadly, too.
Get inside their home
We’re not quite talking about going door-to-door, but rather in ensuring that your message lands in the mailbox of every potential lead you have in your area, even if they’re a little further afield than one city or town alone. Direct mail with the help of https://www.action-mailing.com/printing-and-pre-press can have all the visual fidelity of any digital ad. What’s more, direct mail is still one of the best marketing methods overall in terms of return on investment.
Host an event
If you have the opportunity to do it, hosting a business event can help you set up the perfect opportunity for the local community to get to know you. This might be a launch event for the business or a new product, or even something as simple as a demonstration or pop-up service as shown at https://www.chiefmarketer.com/hosting-pop-shop-heres-checklist-success/.
Be active in the community
If you want your local community to take notice of you, then make sure that you’re actually involved in it. This can include taking part in local nonprofit events, contributing to local schools, sponsoring their events, partnering with local businesses, and more. For instance, if you’re a local producer of foods, soaps, or coffee, then you can make sure that every local hotel or B&B has your items in stock. Not only does it give you a slight revenue boost, but it helps you advertise directly to consumers
The above tools can all help you better reach your local audience. However, which works most effectively depends on why you’re trying to reach them, as well. Consider how each method best suits your goals, not just which can reach the most people.