Let’s set the scene. You’re on the cusp of launching your new business, and you’re excited about what the future might hold for your new venture. Of course, one challenge you must overcome is spreading the word about your new brand!
As you can imagine, such a challenge can prove to be a massive hurdle for some entrepreneurs. But, what if there was a way to boost your new brand’s awareness with its target marketing without breaking a sweat?
Take a look at the following genius ways to get people talking about your brand, visiting your website, and ultimately buying your products and services:
Craft and Curate Some Valuable Blog Content
SEO (Search Engine Optimization) is crucial for any business, and it’s extremely important for startups like yours. One way to kick-start your SEO processes is by adding lots of unique, juicy content to your official blog.
Why is that important, you might ask yourself? Blog content that packs a punch doesn’t just look great for your website; it also encourages other websites to link to your blog posts. When established websites do that, it’ll boost your standing in search engine results pages.
You may decide to write your blog articles yourself, or you may pay a copywriter to do the hard work for you. In any event, the content you add to your blog must be relevant to your audience and unique (not copied and pasted from elsewhere).
Track Your Brand Mentions Online
When customers or potential ones start visiting your site and reviewing what you have to sell, they will undoubtedly mention your brand on social networking sites and other places online, such as forums and messages boards.
It can be a good idea to use an online reputation management agency to track your brand mentions. Doing so allows you to respond to any comments raised by potential customers or deal with any issues they might have.
Offer Freemium Services
If your new business sells one or more online services, potential customers can feel put off if you don’t offer some way for them to test-drive those services before committing to any paid subscription plans.
One idea might be to offer a trial, where customers can utilize all functions of your services for free for a limited period. Alternatively, you might prefer offering freemium services to those people.
Freemium is where you offer part of your services for free all the time, and you can ask customers to upgrade to a paid plan if they want to access some of your more enhanced service features.
Create a Launch Party
Lastly, everybody loves free stuff, and one way to give away some of your products and services can be at a launch party. It could be a party people attend in person, or it could be a virtual one open to your target audience over the Internet.
Telling people that you’re having a launch party and are gifting things is a surefire way to boost your brand awareness from day one.