With the advances in technology and a reliance upon social media to promote a company’s profile and product, having a good online image is imperative in making your business stand out. However, it is just as important to have a good physical presence when you need to have a business meeting or fund your business by pitching to potential investors. People are said to make a judgment upon meeting somebody within seven seconds, and while that may be unfair in many cases, this is something you need to be aware of and which can either hinder or help your company.This is why you need to focus on the way in which you and your company present yourself to potential investors, business associates and customers. Three simple ways in which you can ensure that you do not fall flat
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While Mark Zuckerberg made the dressed-down business look cool, if you are just at the start of your new venture, then you will probably have to suit up and sharpen up when you present yourself in a business setting. Investing in a good quality suit or suitably smart outfit will be one of the most affordable investments you can make for the image of your company. While you don’t need to suit up every day, getting into the habit of wearing a smart outfit can get you into the mentality of a business professional and can even make you more focused while wearing it.
Showcase your space
If you have a product that you want to showcase, having a professional standard showroom or meeting room will show potential investors or business contacts that your business is to be taken seriously. This means having a finished product that is of the standard that you would expect to see on the market as well as having a space that best represents the image of your company, not, for example, in your basement, or in your front room for example. If you are developing a new site, make sure you have contractors who can provide you with the best service and create a space that will impress anyone who enters. There are many considerations you need to make when deciding on a space that best suits your company’s needs. For example, lighting an industrial setting will require the aid of a professional that provides industrial lighting solutions, which, can make a huge difference in transforming your space.
Having a sound business plan, as well as knowing your company’s finances and logistics inside and out, is key to ensuring your business proposal stands up to the scrutiny of those you are pitching to. Equally important, however, is the manner in which you sell yourself, and your product. Being comfortable presenting in front of others will show people that you have a product or service that you are confident, and which in turn, will make them feel comfortable with. Practice pitching to yourself by standing in front of a mirror and going through any potential questions that you might be asked. Being assertive and confident is crucial to the success of this pitch, but make sure you do not come across as arrogant, as this will turn people off of you and your proposal.