More often than not, budding entrepreneurs feel that the most difficult thing about starting their own business is coming up with an idea. Not only do they have to come up with a product or service that will be useful to their target audience, but they have to ensure that someone else hasn’t already successfully marketed the same idea. Fortunately, if it were impossible then no one would have launched a startup. While the competition does make it more challenging, building a marketable business brand is might be easier than you think.
Define your brand
Forget about coming up with a million dollar idea. Instead, think about how you would like to serve your potential customers. Do you want to make their lives easier? Do you want them to spend or save money? The more you think about the needs of your target audience, the closer you will get to creating a winning brand idea. Simply put, your brand is your promise to your customers about the kind of service they can expect from you. Those promises are reflected in your name, logo, tagline, and products. Your brand will be the basis of your whole business, and it will lay out the path for your future.
Protect your brand
Once you have an idea, you need to make sure that it definitely belongs to you. The worst thing for your business is to find out it infringes on an existing idea once it’s too late to stop. A licensed trademark attorney like Xavier Morales can conduct a Comprehensive Trademark Search for you to make sure that your chosen company name is not infringing on an existing brand, file a trademark application to register your business, and help you protect your brand and ideas by giving you copyright protection.
Build your brand
You have an idea, and it is definitely yours; now the real work begins. Most businesses start off by building a website and establishing a social media platform to connect directly to potential customers. While you do this, you must always bear your brand in mind because it extends to every aspect of your business. Think of your brand as a person; it is a character that is made up of beliefs, goals, and purposes. These values determine the way they interact with your customers. The “voice” of your brand should be noticeable in all aspects of your business. If your brand is friendly, then the content of your website shouldn’t be stiff and informal. This also extends to the way you answer the phone, write emails, and generally interact with customers.
Deliver your brand
The most important thing to remember going forward is to be consistent. While you might have to adjust your website or services depending on customer feedback, the underlying message of your brand must always be present. There’s nothing wrong with trying something new once in a while, but customers are more likely to be loyal if you deliver on your initial promises.