You might think you’ve got a handle on search engine optimisation. But even some of the best marketers in the world have trouble with some aspects of SEO. They miss out key details and fail to understand the points that ensure an SEO campaign is a success. So, let’s look at some of the things that you might be missing.
It’s Never A Guarantee
You could be under the impression that when you complete a great SEO campaign a number one spot in the SERPs is a guarantee. That’s far from true, and actually, there are plenty of great SEO campaigns that don’t deliver any results. If you don’t believe this just talk to Google. They’ve confirmed that even they can’t guarantee a company a top spot in the organic results.
It’s Always Changing
If you get stuck completing one form of SEO, you’ll find your marketing fails. The basic reason for this is that with search engine optimisation it’s all based on the Google Algorithm. Google are constantly updating and improving these codes. Therefore if you stick with one tactic for too long, you might find yourself on the wrong side of a Google penalty.
It’s Not Just About Text
Finally one of the biggest mistakes you can make about SEO is thinking that you can focus purely on text. If you’re using images, they need to be optimised too. You can find out all about this in the infographic below. If you don’t optimise images on your site, your business is never going to reach its full potential.
By Digitalico