A cool office can be a great way to attract great people into your workplace and get the best talent. So, how do you create one – we take a look below.
- Be Clear About Your Brand’s Values
Before you begin designing your office, make sure that the team you have hired knows what your company stands for. While things like trademarks, logos and slogans are essential, it is also important to define the personality of your business.
You need to figure out how your company is useful to others and the associations you would like customers to have when they think about your business. One way to figure this out is to ask those who are working on this design project with you to name a few words that describe you and the people you do business with.
- Create Separate Spaces For Clients And Staff
When you are designing your space, make sure there is a distinction between client spaces and those that are only for staff members. After all, clients and employees will have a very different view of your company, and rightfully so.
The people who work for you will be able to look straight through the branding used on customers since they are around to see what actually happens behind the scenes. You need to come up with two different design concepts to ensure that you are sending everyone the correct message.
- Make Sure There Is A Clear Focus
It can be difficult to find balance when you are branding, which makes it easy to take things too far. One of the best ways to get the right balance is to place your energy on the areas that will make the most difference.
An obvious place to start would be the reception area. When people arrive it should be clear who you are and what you provide. You should also pinpoint key employee areas and choose a design that will make it clear about the behaviors that are expected. Little additions such as nice art or indoor water features can really lift an area and help impress.
- Include Your Products
Depending on the items you offer, it is a good idea to integrate your products in the plans when you are designing your space. After all, there is nothing that can tell your story the way that your products will.
- Pay Close Attention To Color
Last, but definitely not least. you need to choose a color palette wisely and think about how it complements your brand. If the colors that you typically use to brand your products is not too wild, you can use them to decorate your space.
On the flip side, if the colors you usually rely on are quite distracting, you should decorate according to the type of business you are running. If you are in a high-pressure business, you do not want to add so many colors that it makes things worse. On the other hand, if your focus is on creativity, having white walls would be out of the question.