Starting a business is one of the most challenging things you’ll ever do – and making that business a success is even harder. The top thing you need to do to ensure that your business does well is to make sure that people actually know it exists. Here are some tips on how to make sure that you get out there with your new company…
Create A Site
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First of all, you need to make sure that you’ve created a good website for your company. This might sound like an easy thing to do but the truth is that it can be pretty challenging. It’s important to ensure that you have a catchy domain name – preferably the name of the company .com – so that your company is easy to find online if someone only knows what it’s called and not the URL. Make sure that you have plenty of information on the site and that it’s easy to use – it’s important that you test it before it goes public and that you get as many people as possible to give you feedback. Put your mission statement on the front page so it’s the first thing that people see when they google your company, and make sure that your contact information is easy to find and includes your phone number, email address and postal address.
Use Social Media
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For those of us who are less enamoured with technology, social media can seem like a minefield. If you feel that way, it’s probably a good idea to hire a social media expert who can make updates on sites like Facebook and Twitter for you – and Instagram too, if your company has an important visual component to it. It’s important to develop a company voice that suits what you do and what your general vibe is – whether you want to retweet gifs or keep it strictly business, the most important thing is that the voice is genuinely representative of your business.
Utilise Technology
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If you’ve never used search engine optimisation before, now is the time to start. Here’s what search engine optimisation: if you insert certain words and phrases into the text on your site, it’ll be higher up the Google searches when people are looking for it. If you don’t totally understand, that’s okay as you can hire some experts like Herdl – SEO Service – to help you out when it comes to improving the ranking of your site on various search engines.
Get Networking
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Finally, now is the time to learn to network. Even if you’re shy, you need to learn to get out there – attend networking events and conferences with a pocketful of business cards and make sure you talk to as many people as possible. Make sure you have a one sentence pitch of your company so that you can explain it quickly and easily when people ask you what you do. If you’re nervous, remember that everyone loves being listened to – ask questions, make sure you listen to the answers, and keep smiling.