Not only is it important for your board of directors to be informed by the culture around it, your staff informed as to the decisions of their higher ups, but it’s also important to keep your customers updated at all times with the various ebbs and flows of your firm. The more engagement you can try to steward, the more you can try to better your approach and refine it. This is because you’ll receive more feedback, see where your outreach is the most successful, and generally learn about your clients at the same time.
When conducting outreach with your customers on a regular basis, you want to be as subtle as possible. This is because if you try to contact them too much, you’re likely going to make them feel irritated by your business. This is how mobile apps get uninstalled, accounts get deleted, and customers decide to use an entirely different service from here on out. Respect runs both ways after all.
With the following advice, we hope you’ll only be able to make positive waves when updating your audience:
Voicemail
More and more businesses are looking into ways to approach their audience without being irritating for a second. You’d be surprised just how well this can be achieved with ringless voicemail drops. A voicemail message is not only likely to be listened to, more than a push notification, or a call answered, but it can often be a non-offensive measure to deliver that to your audience. This is specifically true if you hope to keep them in the loop with something, such as raised or lowered prices, what your new product launch will entail, how they might come and attending your business convention appearance and a range of other positive benefits of being connected to your firm.
Social Media
Social media is, far and above, one of the best methods of keeping your audience in the loop. Not only can you tweet or post a message many times a day, but you can also reply to the feedback you get to clear things up. And just think, if you frame it well, you may even get more reach than your follower count suggests. Let’s say that you’re launching a product, and next Monday it will be on store shelves and supplied from your digital storefront. You might wrap this up with a mini-video demonstrating how it works and just what the final design is. In other words, you ensure the announcement is coupled with unmissable content.
This is a post that will be important for your firm, and as such, your audience will ‘like’ it. Most people have the default settings enabled on their social media accounts, which means when they like something, their followers see that activity, and your original post. If they retweet it or share the post, it will end up on their timeline for everyone to see. This means one person could potentially end up with a chain reaction of contacts sharing the same post. This leads to a feedback loop of potentially thousands more people seeing your product, perhaps people who have never even seen your product line before, or even had no idea you existed. Explain that process to any marketing professional from the past, and their eyes would light up for sure.
Email Newsletters
Fans of your brand might also be looking for a deeper-dive into the movements of your firm from week to week, especially if you’re about to reach a certain milestone. This is where email newsletters can provide an optional means of delivering a weekly digest or exclusive information about your overall approach in recent times. This way, a crisp, fresh, well-formatted email can be front and centre, and you might give discount codes or other rewards as a thank you for being enrolled in that update channel.
Craft A YouTube Channel
A youtube channel can be the place you post trailers relating to your products, demonstrations, or perhaps show how to craft a certain thing. For example, if you sell office chairs that must be constructed, a quick build guide can prove useful as the ‘official source’ here. Not only that, but depending on your content outreach, you might even be able to shed more light on your industry. For example, offering your professional expertise such as in a blogging format could help your website gain more traffic. This way you keep general people in the loop, and they could become your customers.
With this advice, your customers are sure to be more connected to you than ever.