As business owners, one of the most important things we think about and plan around is how to please our customers. We’re always looking for new ways to promote our products to a different audience, and there are times when we’ll look for an opportunity to make it appeal to a wider set of customers. It’s difficult to do so without the proper strategy, so in this article, we’ll be going through several different methods that are guaranteed to make your products appeal to the masses.
Offer Colours
If your product is something that will be seen on a regular basis, such as a bag, smartphone or even laptop, then remember to offer different colours. Be it the cover that comes with your laptop, the case your phone comes with or even the colour of the shirts you sell, it’s never a bad idea to offer your customers some degree of customisation.
Customer Support
No one wants to buy a product and then receive no help with it afterwards. Make sure there are FAQs, support guides, manuals and a wealth of information about your products and potential problems so that your customers never feel lost about what to do when they need to troubleshoot your products. If possible, dedicate a customer support line to helping them with any issues they may have, and don’t neglect the importance and convenience of a live chat service.
Financing Deals
If you sell expensive products, then you’ll need to offer finance deals. You can check here to learn how to add a financing deal to your products. In addition, you may also want to offer several different payment methods. For instance, you should offer digital wallet payments like PayPal, you could offer cheques, and perhaps even cryptocurrencies like Bitcoin. This will ensure your customers can pay for your product however they like, and it opens up the possibility of international purchases.
Pictures and Videos
It’s a good idea to include lots of pictures and videos for all the products you sell. This allows your customers to get a look at what they’re buying, and videos are perfect to introduce the item. As long as your videos aren’t infomercial-like quality and they’re simple enough to showcase the product, they can be a huge boon to your selling power.
Use a Website
Most of the points above link to this, but if you don’t have a website then it’s a good idea to set one up. Not only does it make it easier for your customers to locate you and browse your products, it also makes it easier for them to purchase products online, search up information, and ask other buyers about the product they want.
Outreach
Whether it’s speaking to bloggers or YouTubers, try and get people to give you a review of your product. These types of videos and articles typically get ranked high up on Google, and micro-influencers are a fantastic source of exposure for a business of any size. The more your products get attention, the more likely they’ll sell.