When it comes to marketing, every method you use matters. You might have narrowed down your customer base to a few types that you know will be interested, but they’re not all in the same place. Instead, you need to think about seizing every opportunity to get their attention. We’re not talking about bombarding people with advertisements. But rather considering how to best use every avenue afforded to you. Leave no nooks and crannies unseen.
Having the best presence you can
When talking about marketing nowadays, the first thought goes to the online world. So we’re going to assume you already have a website up or intentions towards putting one up. But is it really doing your business justice? Run through these goals and see if you site meets them. Is it optimized for different devices? Does the site map make sense to a new user? Does it showcase your expertise? Does it make use of professional looking media? If the answer to any of these is no, it might be time to take it back to the drawing board.
Tracking yourself online
Again, we’re going to assume you have some idea of the fact you should be using social media. But how do you ensure you’re using the right channels effectively? It’s a good idea to give different platforms a test run, but inefficient to keep using those that have no impact. Look at how you track your online marketing campaigns to find which methods are the customer goldmines you’re looking for.
Making an actual appearance
Let’s forget about the online world for a moment. The physical world needs you just as much. If you want to build a real reputation in the industry, that means attending things like events. The right help at a trade show can help you set up a professional looking booth. Combined that with a professional approach and you’re drawing the people most interested in your business. There are few better ways to get real sales opportunities and visibility.
Print still works
You might think that print media is dead with all the focus on the online world. Of course, that couldn’t be further from the truth. At a 34% acquisition rate, direct mail still has the highest rate of success. Print ads are also proven to have a better chance of sticking in the memory of the customer. It’s also worth considering that people are bombarded by online ads at every stop, yet not so often by print.
Communicating with value
An important part of any marketing, whether it’s online or digital, is finding the value of the content you’re sharing. Before sending anything out, it’s good to run through a ‘value finding’ checklist. Make sure it’s unique, informative, engaging and more before you decide to run with it.
Showing the give-and-take
Your reputation is also just as much about the customer as it is about the business. You want to provide positive social proof of what your business does. What better way to do that than by making a public display of how you deal with feedback? It can be as simple as making replies to customer support live on Twitter or putting testimonials on your site. If you really want some brownie points, you could even make a case study out of a much-requested change to your business.
This article was provided by ellie jo