Let’s not lie to ourselves and pretend that starting up a business is cheap—it’s not. If you have money to throw at your business then you are almost guaranteed to be successful. Whether you hire the best employees, give your customers the best deals by undercutting the competition or you can purchase the best advertising campaigns, money will give your business a kick in in the right direction.
Unfortunately, not everyone has money to throw away. We have to get by with outsourcing our work, using secondhand tools and used hardware or even getting our hands dirty and doing most of the work ourselves. We could be running our own marketing campaigns, using spreadsheets to manage our own finances, and studying how to run a business as we go along. Although budget options usually give us budget results, there are a few components in business that aren’t entirely dependent on money and you can usually get good results with clever tricks as opposed to a large wallet.
One of those components is marketing. With the accessibility of the internet and targeted marketing, you could potentially run a low-budget campaign and receive the same results as a company that focuses on expensive promotional campaigns. How, you ask? Read on to find out.
Seeking Professionals
If you want to experience digital marketing at its best, then hiring a professional can be cheaper than you think. Don’t assume you will have to pay a tonne of money just to get advice. Many outsourced advertisers know how to handle a budget marketing job, and they can offer you advice that will suit your wallet and your business. Many digital marketing experts are freelancers and they generally offer advice for your money instead of setting up a full-blown advertising campaign.
Social Media
Social media is free. You can create a Facebook or Twitter account and then instantly start following figureheads in the industry and creating an online presence. Social media is a great option for budget marketing because, with enough effort, you could establish an online presence that people can relate to. If you respond to criticism, answer help questions, take on feedback and interact with your followers, you’ll build up a good reputation for yourself. You can then take advantage of this by posting messages about your latest products, sales and future creations, and they will be seen and shared by thousands around the internet.
Word of Mouth
Think back to the number of times that someone has recommended you a product that you bought shortly after or stayed long enough in your mind for it to become relevant in the future. Advertising via word of mouth is volatile. A single person could spread your brand to the entire world through a viral video, or you could let a thousand people know about your product and not see it spread very far. It’s important that you target your advertising at communities that will use your product or services and not random groups of people. Spread the word and you’ll spread your business.