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Today, we’re going to discuss mobile consumers. The focus is going to be on how and why your business needs to connect with them. So, find all the answers in the article down below:
Why?
It’s easy enough telling you that your business has to connect with mobile consumers. Of course, this statement is pointless unless it’s explained why you have to do this. So, we’ll start this article off by making this section all about why it’s important to connect with mobile consumers.
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More People Are Using Mobile Devices Over Desktop One
Firstly, more and more people are now using their mobile devices to browse the web, as opposed to using desktop ones. This is happening all over the world, and it’s something your business has to be wary of. Why waste so much money on desktop advertising when the majority of people are browsing on mobile devices instead? That’s not to say regular online business is obsolete, far from it. But, you have to put a lot of your focus and effort into mobile advertising and marketing to connect with consumers as more people are using phones and tablets to browse the web.
People Spend More Time On Mobile Devices Throughout The Day
Secondly, the time spent using mobile devices is far greater throughout the day than desktop devices. People are on their phones in the morning, then they have a lull during the early afternoon as they’re in work, then they use their phones on the way home from work and in the evening they’re on their phone or tablet again. As well as mobile devices having more users than desktop devices, they know have more time spent on these devices too. Understandably, this point may seem similar to the first one, so, allow me to make a distinction. The first point is more about the number of mobile users being greater than the number of desktop users. Whereas, this point is focused on the house these users spend browsing the web each day.
As you can see by both of these points, the consumer market is turning mobile. We carry our phones with us everywhere we go and spend hours just browsing through websites or looking at apps. The only time we’ll use desktop devices is when we’re working or need to use them for something our mobile devices can’t do. No matter what, it’s clear you need to tap into the mobile consumer market as it’s so vast and represents many opportunities for your business.
How?
After seeing why you should connect with mobile consumers, it’s time to figure out how you can do this. There are different methods, and we’ve listed a few of the best and most effective ones in this next section.
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Develop A Mobile App
A very effective way of connecting with mobile consumers is to bring your business to their mobile device in the form of an app. Apps can be downloaded, and then your company is on their phone or tablet for the foreseeable future. Once on there, you can use push notifications to display information to the user, keeping them updated.
There are many types of app you can create for your business. Regardless, they all have the same effect of bringing your business closer to the mobile consumer market. There are two primarily important things to consider when developing an app. Firstly, you must be sure of your idea and understand what your app is going to do. Secondly, you have to pay attention to how much it costs. The cost breakdown of app development depends on many factors including the platforms you want your app to be available on, and how technical the app will be. What you should do is decide on a budget, and then make sure the cost of your app doesn’t exceed that budget. This ensures you create an app without blowing your bank account to smithereens.
To make your app more accessible, it should be available for free. Remember, you can always make money back with in-app ads or by giving people the option of paying to have the ads removed.
Create Mobile Ads
Speaking of mobile ads, they’re another way of getting your business seen by mobile consumers. When people download apps, they usually come packed full of tailored ads. Likewise, they see ads on mobile web browsers too.
Consequently, your business has to make sure you’re creating ads for mobile devices. If you have regular search engine ads, then they won’t apply to mobile devices. They have to be adverts that are optimized for mobile devices. In truth, app ads are probably your best bet as most people download apps full of adverts.
Along with your ads, make sure you have great landing pages in place for when people click on these mobile ads. It sounds sneaky, but a lot of people accidentally click mobile ads, particularly when they’re in apps as they take up the whole screen at times. So, you have to ensure your mobile landing page is so good it keeps people on that page even when they clicked the advert by mistake.
Optimize Your Website For Mobile Devices
Finally, one of the first things you should do is optimize your website for mobile devices. Without a mobile-friendly site, it’s hard for your business to connect with mobile consumers. No, really, Google specifically makes it harder for them to find your website by giving priority to mobile-friendly sites in the search results.
Optimizing a site for mobile devices isn’t rocket science and is usually the bare minimum offered by any web design company these days. If you’re building your site, you’re often asked if you want to incorporate responsive web design. Say yes, and you can have a mobile site from day one, making your life a lot easier.
Mobile consumers are a powerful bunch, and you have to connect with them if you want to be successful. Fail to do so, and your business is missing out on a huge market.