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When you start a business and you sell a product, one of the most important things you need to get right is the packaging. Your product packaging must make an impact and stand out from the crowd. It also needs to provide an apt representation of your brand while including all of the important details. One mistake could prove to be very costly. With that being said, read on to discover some must-read packaging tips for your products.
Understand the impact that different colours have – It is important to understand what different colours are associated with, as well as the emotions they create. Red creates a sense of urgency, yet it is also used for sale items, so it may not be suitable for high-end, luxury products. Purple, on the other hand, is associated with wealth and royalty. Black and white is also a good combination for that classy, sleek look. Green is associated with health, yellow is a happy and creative colour, and blue creates a feeling of trust.
Avoid overly fancy fonts – Nowadays, the sheer number of typefaces you have to choose from is incredible. While it can be very tempting to go for fancy fonts, you need to make sure they are legible first and foremost. Anything that is difficult to read, whether up close or from a reasonable distance, should not be used. You also need to avoid mixing and matching too many fonts.
Invest in the right research – Aside from the tips that have already been provided, you need to make sure you invest in the right packaging research. Decisions need to be based on solid facts. You need to understand your target audience, as well as their response to different colours, shapes, fonts, materials, and so on. The only way you can do this is with the correct data and research.
Make it relevant – Last but not least, when it comes to product packaging the most significant aspect of the package or label design is the relevance of it. You need to think about your brand and how the story of your business can be told with the product packaging. So many companies go wrong because while their packaging looks good and stands out, it has absolutely no relevance to their brand and it doesn’t say anything about the company. For example, if you are an organic soap brand, make this evident with your choice of colours and the images or symbols you include – such as simple, earthy shades, or the use of leaves for decoration.
So there you have it: some of the best packaging tips for your business. If you follow the suggestions and advice that has been provided above, you should have no trouble getting the packaging right for your business products.