You might think that your business has massive commercial viability, but no business is universal. What we mean by this is that no matter how great your product is there will be some people who don’t want to buy it. Socio-economic factors are going to have an impact here, but they are not the only detail that you want to take into consideration. By narrowing your focus, you are going to see higher levels of success with your business. Instead of marketing to customers who are never going to want to buy your product, you can focus on people looking for exactly what you’re offering. How do you do this?
International Is Overrated
We know that there are plenty of businesses online right now, eager to expand to an international playing field. After all, a bigger audience always means larger profits, right? Wrong, a larger audience just makes you a very small fish in a pond the size of an ocean. If you expand and your business isn’t able to compete, you’ll get lost, and your business will quickly be forgotten. Besides, there are plenty of businesses that are never going to be successful on an international playing field. Is someone from Hawaii going to visit your car repair shop? Probably not because the costs of doing this are too great. As such, localising your market would be the best option. You can do this by working with a company such as LocalDigital.Com.Au. They will help you find your local target customer and market to them directly online. You won’t be wasting your time with people in the UK when you should be focusing on customers in Sydney.
Who Are They?
This is an important question to ask. You need to think about the group of people who are going to be interested in buying from your business. Let’s say that you’re selling gardening supplies online, like this site GreenHarvest.Com.Au. So, who is your target audience? Gardeners! You might also want to think about marketing to landscapers and perhaps bigger home depot stores looking to buy supplies. So, you have three groups of people who should definitely be interested in your products. These groups are going to shape everything about your marketing campaign from the content you release to when you release it. For instance, you’re definitely going to be looking at pushing more content through the spring and summer months if this is your target audience.
Using The Right Tools
Now we know your target audience, there are lots of tools you can use to market directly to them and narrow your focus in a way that is beneficial. For instance, one of the best possibilities is a mailing list. Mailing lists are particularly handy if you know that your product has a higher price tag than most people can afford. With a mailing list, you can market to neighbourhoods where you know people have the income to afford your product.
As you can see then, narrowing your focus can definitely lead you to great victories with sales and profits.