There is some wonderful tech on the market in 2017 that can transform your marketing department. If you don’t believe that just take a look at the importance of social media in the industry today. What that doesn’t mean, however, is that the newest methods are the best or most effective. Whether the new age techies like to admit it, the old school methods still bring in plenty of leads and revenue. And, if you want your marketing to work, you should take note of the following. These are the retro methods that still work and will continue to for a long time.
Jingles/Slogans
How many times have you been doing something and a song pops into your head? The power of music is strong, and you should use it to your advantage. A good advert with a catchy jingle will keep you current for a long time, and you won’t need to constantly tweet either. All you have to do is play it enough for people to hear it and lodge in their subconscious. If you are dubious about jingles don’t be because they are psychologically sound. There is no fancy marketing trick behind them, and that is what makes them so effective.
Pounding The Pavement
Do you remember when people used to talk to strangers on the street? It was a simpler time when the general public wasn’t scared of a conversation with a random person. Nowadays, it is unusual to walk up to a stranger and ask them a question, yet unusual isn’t obsolete. Having the guts to try and talk to a street full of people is as good an option today as in the past. Not only do you hit a huge number of people, but you also have subtle advertising like lanyards. And when you visit Dynamic Gift you realise how subtlety works in your favour. Working the streets is hard, and you’ll get a lot of rejections, but you’ll also get a lot of leads.
Lead Buying
It is really hard to see why this one fell out of popularity. Okay, you have to buy leads, but you don’t have to do all the donkey work in the first place. That is well worth the cost in most circumstances. What is even better about lead buying is that they come pre-qualified. For the layman, that means they are people interested in your services. The result: the ROI is a lot larger than most modern techniques. Because people want your services they will respond. A social media campaign is a good idea, but so is lead buying.
Home Flyers
Also known as mailers, these are a great way to hit a specific audience. For example, you can use the demographics of the area to your advantage. Do you sell clothes for small kids? Then a neighbourhood with a high birth rate is a great place to start mailing your flyers. That is just an example, and you can attribute your own criteria to make it work.
Just because something’s old doesn’t mean that it doesn’t work anymore. A good marketing strategy understands that and uses it to the business’ advantage.