In business promotion, regardless of your size and stature, there are fundamental tools you can use to generate some success. These could be marketing strategies or employing SEO techniques, and if you are enjoying SEO success, there are other things you can do to branch out from your standard communication method. If you are a business or eCommerce venture is limited to a website, there are some other tools to take on board to push your business into corners you haven’t thought of before.
Create A Business App
Apps are all the rage of course, it’s hard to imagine any big name without an app attached to it in some way. There are almost a million apps on iOS and Android stores, so you would have a lot to compete with. When it comes to creating an app, the best litmus test would be to create a prototype at the beginning. There is no point in creating an app that is fully-fledged if it is going to tank. Instead, create the core idea of the app and see if it is ready for customers to purchase. While it is some effort at the starts, especially if you are a small company, but if it really does take off, it was worth your time. In marketing apps, the best publicity is third-party endorsements, such as press coverage, tech blogger, and, of course, word of mouth are recommended. Also, the power of user reviews is something you need to keep an eye on, because one negative review that is incredibly detailed or “well written” could do your business some considerate harm
Start A Podcast
A very popular approach to marketing is to create your very own business podcast. The popularity of many podcasts show that you don’t need fancy gimmicks, just a couple of microphones and a compelling topic. There are many ways for it to work for your own business. For example, if you are an ecommerce site you may want to do business podcasts to appeal to your peers, so you may wish to discuss marketing methods such as search engine optimization for eCommerce and what reputable companies can do that for you. Or, if you are trying to appeal to a customer then talking about topics in relation to their own sensibilities is a recommended option. The benefits of a podcast in terms of budget is a very attractive prospect to companies because you can create regular content with a potentially large audience for little money, especially when you compare that to a large marketing campaign. It is also comparatively little effort. There are many different ways to promote your podcast. You could go for a WordPress podcasting site or you can outsource to businesses that specialize in it, but the largest podcasting directory is iTunes, and if you are trying to communicate on a mass level this would be your best shot. The other great benefit of a podcast is integral to any marketing method, instilling trust in you as a brand. If a listener decides to invest time in your podcast, you have at least one hour to talk them round to your way of thinking and to encourage them to purchase from you.
Marketing isn’t just fancy billboards anymore, it’s different platforms. Try a different one and see how it affects your business.