Marketing for an audience of people can be a hard thing to do. When you are trying your best to build a business which appeals to the masses it can sometimes be difficult to please everyone and keep them loyal to you as a brand. However his is the challenge we face as marketing professionals and being able to overcome this is something which is super important. Today we are going to take a look at some of the things we can do to attract and keep a loyal audience this year.
Create amazing content
The key to keeping a group of people interested in your brand is to give them a reason to stay. Any agency such as Agency Loft will be able to help you come up with a content plan which wows and intrigues your audience from start to finish. If you fancy creating some artwork, social media posts, videos and articles…. all of these things can be amazing for your business and take it from strength to strength.
Make videos
The reason why many people will invest their time in something is because they will gain value from it. Think about your business and decide on what you can possibly offer to your customers which they can use. It could be the knowledge of how to perform a trade on the stock market, it could be money management skills, fashion tips, cooking… whatever works for you. If you have something you can offer, this will be a great reason for people to stay and watch your content.
Lead magnets
There is a super simple way for companies to gain the email addresses of customers, and this is by creating a lead magnet. For example if you place an eBook on your website with valuable information, a customer can plug in their email address to obtain the content: and you’ve just gained a new subscriber. Lead magnets are great tools to use and they can help to build an audience of loyal customers who are genuinely interested in what you have to offer.
Be sociable
Customers want to be able to interact with a real person instead of a corporate entity, and you can make a big impact on your brand by engaging with followers in an organic way. Let’s take Wendy’s for example on twitter, they are a restaurant in the USA and they are always joking with their audience and making funny references in their tweets. This encourages followers to keep interacting with the brand and this also gets more people to follow them. As humans we long for connection, and sometimes the best way to do this is by talking over the internet.
Be honest and ask for opinions
Customers want to know that they are valued. And as a brand you can do this by asking them for advice and opinions when you are in the production phase of a new line of products. Knowing what your audience wants is a key thing and it can have a positive impact on the success of your business.