Let’s face it, building up a company from the ground up is no easy task. Unless you have some trusty advisors that are helping you, chances are there’s something you have missed. Your new endeavour is a respectable decision, so here are some tips to help you get started on your road to greatness.
Build an Online Presence
Unless you want to fall behind, you need an online presence. It doesn’t matter if you’re selling products or services, or even if your new business involves a brick and mortar store—you need something online so that people can find you.
You can do this by building a relatively cheap website. There are plenty of online hosts that can make the web design job bearable and quick. By using simple templates or easy to use editors, you can get a website up and running in a couple of minutes with your business’s information.
If building a website still sounds like a scary thought (it shouldn’t be if you want to do business!) then you can always opt to get yourself listed in some directories. This is only an option for physical stores that sell products and services, and won’t really work if your entire company is based on the internet. Make sure you contact services like Google and Bing so that you’re listed in their directories.
Having a website makes it a hundred times easier for people to find you, but it also makes it easy for you to reach a wider audience when you decide to advertise online. A simple and snappy website name is key to generating interest and for potential customers to remember your business name.
Image from Pixabay
Sort Your Technology
There are some pieces of technology that your business can’t do without, and it would be foolish not to invest in any of the hardware and software that is required to run a business. Don’t fall into the trap of setting up paper records for everything because of what you’ve been taught in the past. In fact, try to minimise the amount of paper you use overall and only resort to physical copies of letters and invoices if you absolutely must.
So maybe you think you’re ready. Maybe you think you’ve set up all the necessary computers and printers and the network that links them together. Great! What about software? You employees won’t be able to do anything on those computers without a copy of Windows and Office 365 installed. They need to have some kind of software to type up documents, respond to clients, and most importantly, get work done!
Do some research in what kind of software your company needs before you splash the cash on hardware. Sometimes, you don’t need very powerful computers or a fast network to get your work done. But you also don’t want to skimp on expensive hardware if it’s required for your business to run smoothly. When in doubt, consult hardware vendors and speak to specialists to decide what kind of computers you need for your business.