Far too many business owners think that simply having an online presence is all they need. They’ve got their checklist in front of them, and ticking it off is all that matters. Website? Check. Facebook? Check. But, many of them don’t take the time to actually understand what it means to have a successful online presence. In the worst cases, a lack of awareness can lead to a total screw up of the entire process. Don’t take this as a self-help guide. It isn’t. Instead, make sure you never find yourself in the following situations.
Verging On Inappropriate Topics
You know on social media when you see a shared post that has bordered on being inappropriate? This is the sort of thing you want to stay away from. It’s probably best to avoid Donald Trump entirely, for example. Don’t go talking about controversial issues when you’ve got a business to run. It’s a pointless tactic, and it might just put your whole company in jeopardy if people disagree with you.
Putting Your Amateurish Web Design Skills To The Test
For some reason, many people out there seem to think that web design is easy. I don’t know what they think web designers are actually getting paid for, then! It isn’t easy at all, and there’s a very good reason why this job is often outsourced to a web design agency. An amateur-looking website isn’t going to help your company at all. If it looks particularly bad, it will actually start to ruin your reputation.
Engaging With Trolls
The internet is filled with virtual trolls. You’ll mostly find them on social media platforms like Facebook and YouTube, and you WILL come into contact with them. If you start engaging in conversation with them, you’ll have made a very costly mistake. Those who are saying offensive and inappropriate things should simply be banned and deleted. Never take the bait – you never just know if it’ll get you in hot water.
In-Your-Face Marketing
We’ve all seen those websites that are obviously promoting products. CLICK HERE, CLICK HERE! 100% MONEY BACK GUARANTEE! MAKE $500 IN 30 MINUTES!
You know what I’m talking about. Nowadays, people are looking for a more casual way of doing things. Promote your product, sure, but be more creative about the way you do it. This is particularly important in terms of social media, where marketing spiel won’t get you far.
Being Unprofessional
We’re getting quite generic here, but this point needs to be mentioned. You simply can’t allow unprofessionalism to creep into anything you do as a business on the internet. It’ll be documented forever, and it has the potential of ruining your company’s reputation in an instant. Always think twice before doing anything that relates to the online presence of your business.
See how easy it is to totally wreck your business’s online presence in a few small steps? Scary, right? Well, don’t panic. As long as you do the right things, you won’t find yourself in this situation. Instead, you can concentrate on using the net to make those all-important profits.
This article was provided by ellie jo