Try and name some memorable brands, and think of how diverse they are. Some are long, some are short, some are single syllables, and some have absolutely no relation to the business’s products and services. Yet how are they so memorable? How are these names echoed through the entire planet?
It’s advertising magic. It’s a combination of luck, dedication, and hard work that puts a business on a global stage. There are many factors that contribute to a brand’s success, and the name can also help to increase your business’s exposure. A snappy and witty name can lead to it being easily memorable, but an outstanding advertising campaign can also stick the name into your potential customers’ minds. The name is an essential component of any successful business.
Get Creative with Words
When it comes to memorable names, you have to get creative. Playing on words, using puns, and deliberate spelling mistakes can help to increase your brand’s exposure. You can also use old Greek and Latin words to add a touch of elegance to your brand. The word “Nike” brings up thoughts of trainers and sports equipment, but it’s actually derived from the Greek word for “victory”.
Have some fun and play with your possible brand names. A Chinese restaurant named “Wok on Water” is instantly more memorable than “Chan’s Chinese Restaurant”. Similarly, playing with words or having spelling mistakes can be a humorous way to have a memorable brand. Let’s say you’re in the audio equipment industry, how about a name such as “Speeka” or “Mikrofon”.
Consult Help From Experts and Amateurs Alike
But sometimes we can hit a creative block. Our ideas don’t flow, and we sit at the desk playing with potential brand names and logos only to waste hours doing nothing productive. That’s absolutely fine—it happens to everyone. In this case, it’s better to consult expert opinions to help develop your brand vision. Instead of just thinking about the name, it could help to generate an overall image that you want to project to the public.
Your friends and family could also prove to be experts in disguise when it comes to memorable names. Pitch a name to someone you know and get back to them within a couple of weeks or days. Ask them again if that name stuck, and make sure to try and drill it into their heads what you’re actually going to advertise. If they remember it or they say “oh right, that silly name!” then perhaps you’re sitting on a winner.
Make Use of Colours and Logos
The name alone isn’t what makes your business memorable, but the logo and design are also very important. The Nike tick is instantly recognisable, as are the Adidas stripes. Consider building your logo before even attempting to decide on a name. Sometimes the logo itself can give you inspiration on what to call your business.
You can find professional graphics design services all over the internet, but that involves a lot of trial and error. Sometimes you can commission a logo, only to have it backfire because it’s not what you imagined paying for. Again, it’s best to consult and expert for their opinion or to have dedicated brand managers and marketing teams that can develop a catchy logo.