Your social media channels are one of the first places that your potential customers will head to check out your company and your product.
One of the most exciting things about social media is a constantly changing landscape that offers challenges and opportunities for companies to show off.
The engagement from social media is unrivaled, you can communicate directly with your audience, and they can communicate with you too.
Video plays an integral part in your engagement; some statistics say that a high-quality video is 40 times more likely to be shared and up to 300% more likely to see conversions.
So if you are on the fence about getting videos produced for your social media channels, you should do two things: One is to learn about the benefits of video on social media channels, and the second is to find a corporate video company like Zipinmedia.
Photo by Jeremy Bezanger on Unsplash
Attention, please!
A sassy and smart piece of copy will pull in plenty of eyes, but it can’t compete with the first seconds of a video.
Video can hook an audience in a nanosecond and prompt plenty of emotional responses. And it is those emotional responses that will see your video shared and engaged with.
Social media moves at high speed; if you don’t want to get lost in the scroll, you need something smart and fast. Video on social media is short, easy to digest, and attention-grabbing.
SEO
You already pay careful attention to ensuring your website and all of your content there are SEO friendly and ready to drive traffic. All of the written content you produce for your social media channels will support your SEO efforts.
Both people and search engines love video content, and you are likely to see a healthy increase in traffic on your website, thanks to your high-quality video content.
Metrics
Data, data, and more data, The more data you have on your audience and their habits, the better you will be able to communicate with them. You can make sure that your content is speaking directly to them. Solving their problems, giving them the information they need, and more.
When it comes to social media, you have a few seconds to get your message across, and text can feel cumbersome for users who just want to know the answer to a single question.
Uniqueness
Your corporate video is unique. You can use your tone of voice, branding, story, and authentic business self to communicate with your customers.
Keep in mind that social media is effectively a conversation that never stops. People worldwide will engage by asking questions, sharing, direct messaging, and more.
Videos offer you a unique way to guide the conversation and interact with your customers (and potential customers).
Conversions
While social media should be social, you will still spend a large portion of your efforts on selling and promotion. Each video that you produce will have a goal. It could be promoting a new service or product; it might be to inform people of a new initiative that you have or that you are recruiting.
One of the most critical roles of the videos you produce for social media will still be conversions.
The metrics on your video will let you know how many viewers have watched the video from start to end and how often your CTA has worked. Using what you have learned, you can improve your CTA.
Here are some important statistics:
- Video on landing pages can increase conversions by 80%
- ⅔ of people watch videos under 60 seconds (perfect for social media)
- 55%+ people watch videos every day
From this, we know that using a short video on your social media and a longer, more informative one on your landing page can help your company see a healthy increase in the number of conversions you have.
Exposure
Social media videos are a great way to get brand exposure. One of your business goals is to ensure that your brand is getting maximum exposure at all times. Watermarks, logos, branding colors, and style will all play a part.
If you already have excellent brand exposure, then using video will help you to increase your brand awareness and move your viewers, likers, and fans further into your funnel.
Videos on social media are one of the most powerful tools to communicate quickly and effectively with customers. And, if you produce a range of evergreen video content, it can be repurposed often to support your overall business goals.
If you are navigating the waters of social media for the first time as a business, this post can help you stand out in all the right ways: How To Make Your Brand Stand Out On Social Media – Start-Up Booster.