Grabbing all the attention is challenging in business. You always have rivals who are trying to steal the limelight and get customers focusing on them instead of you.
The good news is that there are ways to fight back and win. It just requires knowing precisely what you need to do.
Find Networking Events That Are Willing To Promote Your Business And Brand
Not all networking and business events are created equal. Some are considerably better than others. While they will all attract the crowds, you’ll notice that a subset of organizers are keen on promoting your business and doing whatever they can to serve you.
Don’t just attend the first networking event you find online. Instead, look around until you come across one that’s prepared to put in the hard work and promote your enterprise. You’ll be glad you did.
Develop Good Relations With Business Reporters
Here’s another great idea: develop good relationships with business reporters. This is a tactic that most of your rivals won’t be pursuing, but you can get your brand on the front page of local newspapers and media outlets.
Remember, business reporters are people just like you. They enjoy being wined and dined like anyone else. If you can build a great relationship with them, they’ll be willing to come back and cover stories about your business in the future.
Put Your Branding Roadside
Another strategy is to put your branding roadside. Make sure that it is interesting first, and then commercial second. This way, more people will look and take in what you have to say.
Allvision Billboards recommends that companies run billboard advertising campaigns for at least a couple of months. This way, they can see whether there is any significant uptick in demand.
Register Employees For Local Awards
If there are opportunities for employees to earn awards in your local area, make sure that you sign them up. A victory on the part of the individual is a victory for the whole team. It can be a great way to get publicity and reassure potential clients that you offer an impeccable service.
Write Guest Content For Local Publications
You don’t have to get journalists to write content on your behalf. Instead, you can actually write it yourself and then ask publishers in your area to distribute it to their audiences.
Again, this is a tactic that most of your rivals won’t be using. Sure, they’ll be approaching online publishers, but they won’t be going to the brick-and-mortar variety. And even if they are, they are unlikely to be operating in your area.
Pull A Stunt
Pulling a stunt in business is always a dangerous idea, but it can also be enormously successful. Doing something novel and unexpected grabs people’s attention like nothing else.
The stunt you choose should be specific to your brand. There should be genuine marketing potential to it and it should inspire your audience. It should also be something a little risky too so that it doesn’t come off as bland.